J2 Strategies offers political consulting, public affairs and corporate strategy drawn from two decades of winning the toughest battles through sharp insight, data-driven analysis, and proven instincts.
Johnson has two decades of experience running successful campaigns at every level, including as chief strategist and architect of Ted Cruz’s 2012 senatorial and 2016 presidential campaigns.
In 2012, Business Insider noted that “Johnson has an Atwateresque feel for the electorate.” The New York Times described him as a “scrappy East Texas native with a touch of mad genius.”
And in Cruz’s best-selling book, he noted that Johnson “has a deep, analytical sense for politics and an instinctive sense about people—two priceless qualities in a political strategist.”
Johnson started his political career in 1998 as Co-Chairman of Aggies for Rick Perry while attending his alma mater, Texas A&M University. The following summer, Johnson managed a state senate campaign few political observers gave a chance. After winning the three-way Republican primary without a runoff, Texas Weekly noted that Johnson’s candidate “beat his opponent like a circus monkey.”
In 2002, Johnson managed then-Texas Supreme Court Justice Greg Abbott’s campaign for Attorney General before serving as Abbott’s Chief of Staff in the Office of Attorney General. Johnson served as Abbott’s chief political advisor for a decade.
From 2004 to 2011, Johnson and his company managed over 60 political campaigns accumulating a 90 percent win-record. Besides political campaigns, Johnson and J2 Strategies have advised Fortune 500 companies, trade associations, and think tanks on policy, messaging, and strategy.
Johnson lives in Driftwood, Texas with his wife and four children.
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